Deepthi Radhakrishnan is an independent illustrator who’s specialty is making cute, custom designed invitations. Read on to know more about her, and her style of design!
What would you say is your style of design?
I see myself as a sort of storyteller (through visuals and design), with a great love and slant towards illustration. But mostly someone who loves stories, even in their wedding invites! 🙂 I’ve worked on four wedding invitations this far and they were all customized. They were also very varied in style and detail. The style stems from the story that the couple would like to project/tell. It is mostly simple, yet detailed illustrations, sometimes of the bride and groom, drawing inspiration from the traditional (from the wedding attire, the ceremonies to the decorations even), to elements that are more personal to the couple themselves.
I like the idea of being a part of the couple’s special day, but mostly just enjoy illustrating, whatever the form. At present, I take on designing and illustrating for wedding invitations on a case-to- case basis since I am otherwise committed to my job and projects!
What do you love about designing custom wedding invites?
As I mentioned earlier, I think my favourite part about creating wedding invites has been to tell stories, no matter how tiny it might seem. I also get to research various traditional wedding rituals & ceremonies and usually request my clients to share as much information as they can with regard to their wedding plans and about themselves. I icing on the cake, is to draw and enjoy trying to get the details right!
I’ve been lucky enough to work with some very sweet people this far, my last, Narmada, was one of the sweetest clients. Brings a smile to my face to be part of a couple’s special day and a bit of a high when the client gets back to you post wedding to tell you that the cards were loved and well- received.
How did you start out designing wedding cards?
The first wedding invite I designed & illustrated is close to my heart. It was for my own wedding in 2010. We wanted the wedding invite to be simple and elegant, just like the wedding itself. It would retain and reflect in style, both the traditional and the modern. For this particular invite, I also sought help of a dear friend, Archana S, who helped me meet the D- day! I took inspiration from the decorations, the traditional wedding attire (‘the Madisar or Koshavam saree’ – 9 yard saree), the wedding location (Kerala) and the ‘kashi yatra’ — a fun element in the wedding ceremony.
I added images of the illustration to my Behance portfolio and there have been numerous inquiries since.
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